A website is critical today, but without the proper digital marketing and SEO strategies, you may still be invisible. At Architected Relations, we deliver crucial, industry-leading solutions.
A digital presence is vital in today’s world. Sacramento-area business owners without a website are at a critical disadvantage. However, there’s more to achieving success than just tossing up a website. Creating a cohesive digital presence requires multiple steps, in-depth experience, and knowledge of how each component within a digital marketing strategy impact each other.
At Architected Relations, we leverage years of experience and knowledge to deliver custom digital marketing and SEO solutions to our clients throughout Sacramento and the surrounding areas. Contact us today to schedule a consultation.
For business owners in Sacramento, digital marketing is not an option – it’s a requirement for success. Especially if your business relies on referrals , an online presence is absolutely crucial. However, there is much more to creating a cohesive presence than many business owners realize. Plus, a single misstep along the way could lead to financial and time costs that are difficult to recoup.
On the fence about the value of digital marketing for your business? We get it. It can be challenging to track ROI for small business owners in Sacramento. Digital marketing efforts that may not directly equate to immediate sales make it even more difficult to track. We make it easy by providing you detailed reports of all your marketing campagins.
Why should you work with a Sacramento web design and digital marketing Agency? You’re not the first business owner to ask that question. We’ve also heard others that are very similar:
Most of my customers are local, why do I need online marketing?
I don’t even use Facebook personally, why should I bother setting up a page to run ads?
I have a website already. Isn’t that enough?
According to recent studies, 85% of consumers conduct research online before making a buying decision. That’s not all– 78% of those consumers used websites to research products and companies, while almost 54% also used social media. Things are even more interesting when it comes to consumers exposed to brands via social media, without actively searching on those platforms – a Buffer survey found that 73% of marketers felt that social media ads were very instrumental in driving sales.
An effective online strategy is vital for visibility and increasing brand awareness.
With that being said, not all digital marketing practices are worth your time, effort, or money. It’s important to ensure:
The reach offered
The ability to target your ideal audience
The methods dovetail with your goals and needs
The digital marketing methods used can be fused into an overarching digital marketing strategy
The methods do more than “sell” – they should establish your brand’s value and draw more visitors to your website
At Architected Relations, we understand not just how critical online visibility is, but how to create brand awareness through carefully crafted digital marketing efforts, social media ad campaigns, and more. We use digital marketing to drive traffic to custom branded high-end websites built specifically to increase conversion rates.
Get in touch today and schedule an in-depth consultation to learn more about why we should be your Sacramento digital marketing and SEO partner.
Facebook – love it or hate it, it’s here to stay. Does that mean you need to put it to work within your digital marketing efforts, though? In a word, yes.
Why is Facebook such a “must-have” marketing asset? Simply put, it provides access to the single largest concentration of web users in the world. No matter what your industry, vertical, or niche, your audience can be found on Facebook. That applies to both B2C and B2B companies – no other social media site can claim that.
Here is some reassurance if you are still doubting the impact that Facebook can have on your business:
Worried that no one will click on your Facebook ad? Consider the fact that Facebook earned close to $84.2 billion in ad revenues within 2020 alone. That’s conclusive proof that not only do people click those ads but that they do so in large numbers
Worried that your audience isn’t represented? Don’t be. Facebook boasts over 2.74 billion users (that’s BILLION with a B). With numbers like that, every imaginable audience is represented.
Concerned that your audience doesn’t use Facebook very often?. Facebook is the third most frequented website online, coming in behind Google and YouTube. Also, as eMarketer points out, the average Facebook user spends a whopping 34 minutes on the site EVERY SINGLE DAY.
Concerned that since you’re a B2B operation, your audience isn’t going to be that accessible with Facebook? Think again. As Hootsuite points out, almost 49% of B2B decision-makers use Facebook for research, which means those marketing to a business audience cannot afford to miss out here.
Of course, there’s a major learning curve when it comes to Facebook ads. It’s a PPC (pay-per-click) platform, but unlike any other, including Google AdWords. It can take a significant commitment of time to start mastering the toolset offered.
That’s where we come in.
At Architected Relations, we understand not just how important Facebook ads are to our clients’ success, but we bring to bear industry-leading experience and accuracy when it comes to creating compelling ad campaigns that drive traffic right where you want it – your website.
What’s the connection between digital marketing and your business’s website? We’ve found that driving high-quality traffic to slow, templated, generic websites results in poor conversion rates and even worse Brand Lift. For Sacramento business owners, those should be deal-breakers. Low-quality, DIY, or templated websites simply do not move the needle.
In contrast, combining a high-quality custom website design with premium digital marketing services ensures growth, improves ROI, and builds positive brand recognition.
This directly ties into the benefits that a properly built website can have on your brand. The outstanding user experience and the ability to capture and clearly communicate your brand identity will make you stand out in a competitive market.
Isn’t it time you had a digital marketing partner you could entrust with your brand's success while you focus on day to day operations? Contact us today to schedule an in-depth consultation and to learn more about how we can accelerate your growth.
Search engine optimization (SEO) has been a part of digital marketing since almost the very beginning. However, it has changed a lot over the years, and today’s best practices in no way resemble those of even a few years ago. When you choose us as your Sacramento digital marketing and SEO partner, you gain the advantage of a whole team with deep understanding of modern SEO best practices and ability to leverage on-page and off-page tactics to foster better growth and success.
It’s tempting to think of SEO as a single thing, but the truth is that it’s a vast, varied, ever-changing collection of practices. Our Sacramento SEO specialists break these down into two very rough categories: on-page SEO and off-page SEO.
Keywords, But So Much More
Chances are good you are familiar with some SEO terminology, such as “keywords”. Basically, these are terms that potential customers would use to search the Internet for products or services similar to what you offer. Often, they’re combined with a geographic location (geolocation), and other words or phrases.
Adding keywords to your website content, blog posts, articles, guest posts, social media posts, and more, can help build visibility in the search engine results organically (as opposed to paid ads). It's literally unlimited free traffic.
Organic SEO is crucial to success for quite a few reasons:
However, organic SEO takes time, and it requires a good understanding of modern best practices. A mistake here could mean being censured by Google for so-called “black hat” practices. Done right, it builds your authority and reputation. Done wrong, it can create some big problems.
There are many parts to a successful SEO strategy, but your website plays a crucial role. In fact, it wouldn’t be off the mark to say that your website is perhaps the most important part of your digital marketing efforts. It acts as a hub to tie all your initiatives together, from social media to PPC to guest blogs to content marketing, but it also stands on its own.
As such, your website needs to be updated frequently, and continually optimized. Why all the changes, though?
The online world is fluid – it is driven by consumer behavior, which changes dramatically, often over short periods of time. Search terms can change almost daily, and since they are the key to boosting visibility and driving traffic, it’s critical that you stay on top of your website content, speed, and backlinks.
It’s not just about visibility, though. It’s also about staying ahead of the competition. Remember – your competitors will be trying to do the same thing. That means it’s vital to identify relevant keywords early, use them to optimize your site, and then continually refine so that you can stay on the cusp of consumer search trends.
Anything less is a slow death by attrition
While organic SEO can take time, the results are more than worth it. It’s a long-term investment that drives consistent traffic where you want it, without the costs incurred by paid ads. What could you do with a little more money in your budget?
It’s not just about cost-savings, though. At Architected Relations, we’ve been able to brand our clients as experts in their industry with the right combination of accurate keywords, high-quality content, and websites that actually work.
An expertly crafted digital marketing strategy (including both paid Ads and organic SEO) drives two things: brand recognition and brand awareness. They are similar terms, but they’re not the same. Additionally, both are crucial to achieving lasting success (whether online or offline).
Brand recognition is simply a potential customer or client being exposed to your brand over time and recognizing it. It is one of the first steps down the sales funnel, and can be achieved through exposure to content marketing, paid ads, email marketing, and more.
Brand awareness, on the other hand, involves a much greater connection and stronger emotions. A great example of brand awareness would be realizing that you want to start tracking your workouts and immediately thinking about the Apple Watch. Another example would be realizing you need an afternoon pick-me-up and immediately thinking about a latte from Starbucks. It’s a measure of emotion, memories, and impressions of a company’s offerings and how they address your needs.
Achieving brand recognition is the first step in building brand awareness. However, it requires the right tools and techniques coupled with a deep understanding of modern digital marketing.
Establishing a thriving online presence is critical. The first step is a website, but you cannot afford to go the cookie-cutter, generic route. That way lies mediocrity and a long, slow slide into invisibility. A custom website, built with modern SEO and digital marketing in mind, regularly updated and optimized, is the foundation for success. Couple that with powerful solutions like Facebook ads and other digital marketing techniques, and you have a proven formula for success.
Isn’t it time you worked with a leading Sacramento SEO company? At Architected Relations, we’re proud of the consistent results and growth we’ve been able to achieve for our clients. Contact us today to learn more about how we can drive your success with digital marketing in Sacramento.